Babies on Boards | Boston, MA
Brand Design + Art Direction
Logo, Brand Design, Web Design + Product Design
Babies on Boards is a children's clothing and accessories startup that needed all branding created from the ground up. The idea was to create a group of characters that would appeal to all kids, globally, and then to apply those character designs to an array of products for sale online.
Character Design
This is just a sample of some of the characters that were created for this company. The only instructions when creating the characters was that they had to represent boys and girls belonging to a wide array of different ethnicities and be enjoying all types of board sport. To start, the focus was on skate boarding and surfing, however, there are rough designs in progress featuring a total of six different board sports.
Shopify Storefront Design
I also was responsible for building out the entire Shopify store for desktop, tablet and mobile. I created numerous background images and patterns to be used along side a vibrant color palette designed for products meant primarily for kids.
Product Design
Below are a few examples of what ended up being nearly two hundred different product designs. The designs were set up in an easy-to-use, plug and play manner that allows for a team of designers to step in and easily take over building out the product set for the business
Landing Pages
Product and audience specific pages were created for marketing campaigns in A/B variants and were tested and modified based on resulting data. These pages were responsive and optimized for desktop, tablet and mobile use.
Motion Graphic Ads
Ads created for use on Facebook, Instagram and TikTok using Adobe software.