48hourprint.com | Boston, MA
Art Director + Brand Designer
A complete rebrand from concept to final implementation ...
48hourprint.com was in need of new branding that properly represented the company as one of the more popular online printing businesses at the time. A whole new look was designed utilizing bright, vibrant colors intended to showcase the company's ability to print high-quality colors for its customers.
Branded Marketing Materials
Below are some examples of items created to help differentiate 48hourprint.com from its competitors. 95% of my work is done using Adobe Illustrator. I firmly believe in designing in vector format as often as possible. This includes designing graphics for web use as well as printed products. We were proud to partner with Post-it brand and offer their products on our website.
Award Winning Posters
For the Graph Expo Print Conference in Chicago and the Print's Color Conference in New York, I designed two posters to hand out as samples that would showcase our high-quality, large-format printing. The Chicago poster also utilized a new metallic ink (simulation shown here on the gray areas of the poster). This promotion turned out to be very successful and resulted in two gold awards for outstanding design.
Banners + Email Headers
As Art Director at 48hourprint.com, I oversaw and helped produce the company's web banners for various promotions, affiliate programs, email, social media and other marketing efforts. Below are just a few of hundreds of promotional designs that were produced during my time there.
Email Design
This email design received the gold award by the New England Direct Marketing Association for outstanding design. I designed more than a hundred different emails for various campaigns during my tenure at this company.
Icons + Additional Logos
As the company's list of products and services expanded, it became necessary to devise an easy, visual way to communicate them all to the customer. A family of icons was created to use on the website and on print samples to clearly outline turnaround times and custom quote options on products.
